How to make a logo for your business

By Theyvora · 2026-09-23 · 5 min read

A good logo is simple, works in one colour, and is recognisable at any size. You don't need a big budget to get one — you need clarity on your name, a clean mark, and consistency. Here's how to make a logo that holds up.

Types of logo

• Wordmark — your name in a distinctive typeface (think most tech brands).
• Monogram — your initials, good for long names.
• Symbol/mark — an icon that stands alone once you're known.
• Combination — a mark plus the name; the safest choice for a new business.

What makes a logo work

• Simple — it reads instantly and scales down to a favicon.
• Legible in one colour — test it in solid black and solid white.
• Distinct — it doesn't look like your competitors'.
• Vector — built from shapes (SVG) so it stays crisp at any size.

How to make one

1. Start from your business name and initials.
2. Pick a mark and a restrained colour palette (one primary, one accent).
3. Check it small and in one colour.
4. Export a vector (SVG) and PNG, and use it consistently everywhere.

Generate a logo free

Theyvora generates real vector logos from your business name, with a matching brand kit of colours and type that flows into your card, letterhead and signature.